Lulla Jewelry!!!

It seems like it was last year, but no. It was only earlier this year that I was asked by a friend and fellow crafty-person, Leah of Lulla Jewelry to design a logo or something that would lend itself well to a design on a mini moo card. Leah makes incredible bookmarks which she sells in her Etsy shop. Me, being completely undisciplined (STILL) as an artist, I am frankly stunned that I was able to start it within a reasonable amount of time after being asked, but something about the task which was more of formal commission than I have experience with spurred me on with excitement! Leah’s request was only slightly more certain than any of my ideas. But the information she was able to give me told me a lot! She knew she liked the fish I drew a couple of years ago. And she knew she liked jewel tones. I roughed out some drafts with koi which, by nature, had an Asian feel. But in the end, I decided to launch into uncharted territory and attempt two drawing elements that terrify me: Drawing human (or human-like) forms. And steampunk. But here’s the thing: Leah loves steampunk. In the end, I knew I had to tailor my drawing to suit what I knew about Leah’s taste and her aesthetic. I appreciated that she liked my Asian-feeling fish and the boxes that she wanted to send her bookmarks to her customers in were also very Asian. But in the end, I went with what I felt was a better fit. In jewel tones.

I think I was right!


And moo cards:


Etsy shop banner:

Leah’s bookmarks make lovely gifts for the reader or book lover on your holiday gift list. I just love mine!

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